STRATEGY

It's hard to be all things to all people all of the time. With the proliferation of social media, it can become overly confusing for companies to attempt to reach as broad an audience as possible, while often missing the specific consumers that best fit their product or service.

Strategy in targeted creative can help to define the who and why of your consumer demographic and even more importantly, define what it is you want the consumer to do. The "what" equation is not as simple as "make a purchase." It's possible that a strategy can be developed simply to help define the market or to narrow down the potential consumer.

It's important to make a presentation that rings true—not to everyone—but true to your intended consumer or market.

A well launched creative strategy can rely upon the use of a broad mix of mediums:

• Email marketing
• Social media
• Billboard
• Television and Radio
• Print
• Web and interactive

Combined reach with a targeted message and tested offers will greatly influence your consumer and define your market.